Race to 5 Customer Challenge

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In this Momentum Monday training, John Licari challenged every Life Changer to participate in TLC’s Race to 5, a 30-day customer challenge focused on acquiring five brand-new customers between June 5 and July 5. The core message was simple: build the business by starting real conversations, helping customers choose the right products, and supporting them after they order.John emphasized that the goal is not to overcomplicate the process or immediately focus on recruiting. Instead, Life Changers should focus on five people, five conversations, and one simple plan. He reminded the team that strong businesses are built through product experiences, consistent follow-up, and satisfied customers who continue ordering and sharing their results.

John also coached the team on handling objections with confidence. Objections should not be viewed as rejection, but as a sign that the prospect may need more information, reassurance, or follow-up. Life Changers were encouraged to stay calm, ask questions, listen, and keep the relationship open even when someone is not ready to purchase immediately.

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Race to 5 Customer Challenge

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